Target Reader Manuscript Analysis™ (TRMA)


Fewer books are earning back their royalty advances and with the growth of self-publishing, individual books aren’t selling like they once did. The average reader’s attention span is shrinking and it’s imperative that a book immediately captivates its target audience.

The Target Reader Manuscript Analysis™ provides an independent and unbiased review of a manuscript—so you can know what real readers think about a book—before it goes to market.

Target Reader Analytics™ hires 15 to 25 target readers (we guarantee 12 to 20 responses) and asks 30 to 50 qualitative questions that have been carefully crafted by seasoned industry professionals, including writers, editors and publishers.

A Target Reader Analytics™ Insight Analyst analyzes the Target Reader’s inputs and provides insights on how to strengthen the manuscript, using data gleaned from the TRMA.

The Target Reader Analytics TRMA™ is well worth the investment. It provides a thorough evaluation of how to strengthen a manuscript, position the book, and write powerful marketing copy. I felt like I had a team of experts helping me edit and didn’t have to rely on my experience and opinions alone. The TRMA creates a competitive advantage.
— Alice Crider | Acquisitions & Development | David C Cook

With TRMA you will:

  • Be matched to target readers in the Target Reader Analytics™ database of readers

  • Gain independent confirmation of a manuscripts market appeal

  • Obtain insights enabling you to make market guided adjustments to a manuscript before it’s set in stone

  • Be more confident that your book will sell—to an agent, publisher, or end user

Approximately four weeks after purchasing the TRMA service, you will receive a comprehensive analysis of the manuscript, along with suggested improvements—all from the input of readers in the target market.

Total Investment:
$1,950 for 12 readers

 Total Investment:
$2,650 for 20 readers