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There are many perfectly edited books that don’t sell. Target Reader Analytics’ core philosophy is that the target reader must be involved in strategic publishing decisions. Engaging target readers with a manuscript provides a window into the mind of the reader and yields actionable data that equips an editor or author to best position a book for maximum impact.
Often there is conflict between a publishing team and an author over a book’s cover. Who is right? Perhaps neither. We believe that titles and covers should not be determined in a vacuum. In a media saturated world, you must be confident the target market will respond well to both the title and the cover—you need to let the market tell you what is working.
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