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There are many perfectly edited books that don’t sell. Target Reader Analytics’ core philosophy is that the target reader must be involved in strategic publishing decisions. Engaging target readers with a manuscript provides a window into the mind of the reader and yields actionable data that equips an editor or author to best position a book for maximum impact.

Often there is conflict between a publishing team and an author over a book’s cover. Who is right? Perhaps neither. We believe that titles and covers should not be determined in a vacuum. In a media saturated world, you must be confident the target market will respond well to both the title and the cover—you need to let the market tell you what is working.

If you would like to schedule a call with a Target Reader Analytics’ Representative, please fill out the contact form below.