Captivate Readers • Sell More Books

Publishing a book is a huge investment.
Until someone unknown to the author buys their book and recommends it to others,
you can’t be sure it’s connecting with readers in its target audience

. . . until now

The Target Reader Manuscript Analysis (TRMA) solution has empowered our acquisition and developmental editors at HarperCollins Leadership to have dramatically improved conversations with our authors. The detailed feedback on where readers get stuck, confused, or disengaged in the manuscript provides the independent insight we need to help an author understand the “why” and the “how” to deliver a stronger overall book project to the marketplace. In addition, the TRMA feedback empowers our marketers to zero in on the “stickiest” portions of the text to highlight in media and content marketing initiatives.
— Jeff James | VP and Publisher | Harper Collins Leadership