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Making Books Better™


Captivate Readers • Sell More Books

Publishing a book is a huge investment.
Until someone unknown to the author buys their book and recommends it to others,
you can’t be sure it’s connecting with readers in its target audience

. . . until now

The Target Reader Manuscript Analysis (TRMA) solution has empowered our acquisition and developmental editors at HarperCollins Leadership to have dramatically improved conversations with our authors. The detailed feedback on where readers get stuck, confused, or disengaged in the manuscript provides the independent insight we need to help an author understand the “why” and the “how” to deliver a stronger overall book project to the marketplace. In addition, the TRMA feedback empowers our marketers to zero in on the “stickiest” portions of the text to highlight in media and content marketing initiatives.
— Jeff James | VP and Publisher | Harper Collins Leadership

What We Do

Using data insights from potential readers,Target Reader Analyticsequips publishers and authors to make strategically informed decisions.


Publishing Resources

. . . Connecting Books and Readers

The Target Reader Manuscript Analysis™ (TRMA) provides an independent manuscript review from a panel of 12-20 readers from the bullseye target market.

The Target Reader Title Survey™ (TRTS) gives confidence your title connects with its readers through a survey of 350 people from the books target market.

The Target Reader Cover Survey™ (TRCS) ensures your cover will visually appeal to its readers through a survey of 350 people from the books target market. 

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