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We help publishers & authors make market informed decisions with target reader analytics

Making Books Better™

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Captivate Readers • Sell More Books

Publishing a book is a huge investment.
Until someone unknown to the author buys their book and recommends it to others,
you can’t be sure it’s connecting with readers in its target audience

. . . until now


 
The Target Reader Manuscript Analysis (TRMA) solution has empowered our acquisition and developmental editors at HarperCollins Leadership to have dramatically improved conversations with our authors. The detailed feedback on where readers get stuck, confused, or disengaged in the manuscript provides the independent insight we need to help an author understand the “why” and the “how” to deliver a stronger overall book project to the marketplace. In addition, the TRMA feedback empowers our marketers to zero in on the “stickiest” portions of the text to highlight in media and content marketing initiatives.
— Jeff James | VP and Publisher | Harper Collins Leadership
 

What We Do

Target Reader Analytics™ helps publishers & authors make market informed decisions with target reader analytics

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Services

Target Reader Manuscript Analysis

The Target Reader Manuscript Analysis™ (TRMA) provides an independent manuscript review from a panel of 12-20 readers from the bullseye target market.

Target Reader Title Survey

The Target Reader Title Survey™ (TRTS) gives confidence your title connects with its readers through a survey of 350 people from the books target market .

Target Reader Cover Survey

The Target Reader Cover Survey™ (TRCS) ensures your cover will visually appeal to its readers through a survey of 350 people from the books target market. 

Become a Reader Advocate

Sign up as a Target Reader Analytics™ Reader Advocate
and read books in your favorite genre. Earn gift card rewards with every completed review.

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