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Making Books Better™


Captivate Readers • Sell More Books

Publishing a book is a huge investment.
Until someone unknown to the author buys their book and recommends it to others,
you can’t be sure it’s connecting with readers in its target audience

. . . until now

The Target Reader Analytics TRMA™ is well worth the investment. It provides a thorough evaluation of how to strengthen a manuscript, position the book, and write powerful marketing copy. I felt like I had a team of experts helping me edit and didn’t have to rely on my experience and opinions alone. The TRMA creates a competitive advantage.
— Alice Crider | Acquisitions & Development | David C Cook Publishers

What We Do

Using data insights from potential readers,Target Reader Analyticsequips publishers and authors to make strategically informed decisions.


Publishing Resources

. . . Connecting Books and Readers

The Target Reader Manuscript Analysis™ (TRMA) provides an independent manuscript review from a panel of 12-20 readers from the bullseye target market.

The Target Reader Title Survey™ (TRTS) gives confidence your title connects with its readers through a survey of 350 people from the books target market.

The Target Reader Cover Survey™ (TRCS) ensures your cover will visually appeal to its readers through a survey of 350 people from the books target market. 

Love Books?

Become a First Look Reader
and read books in your favorite genre. Earn an Amazon gift card doing something you love.